Prateek Mishra

Growth Marketing Specialist at illumin (AcuityAds Inc.)

Prateek Mishra has a diverse range of work experience in digital marketing and brand management.

Prateek started their career as an Engineering Intern at Honda Cars India Ltd in 2013.

In 2014, they worked as a Student Placement Coordinator at the Training and Placement Office, ZHCET, where they were responsible for coordinating campus placements and recruitment drives.

Prateek then joined the IARC Centre for Science & Culture for a short-term course study in Water Cooperation.

From 2015 to 2016, they worked as an Assistant Manager at RNF Technologies.

Prateek then transitioned into the field of digital marketing, starting as a Relationship Manager at Boltt Sports Technologies Pvt Ltd from 2016 to 2017. Prateek led a team in content curation and creation, managed Google Adwords and Facebook paid advertising campaigns, and improved the performance of low-performing content pages.

Prateek joined VE Commercial Vehicles Ltd. in 2018 as an Assistant Manager, where they increased organic page views and optimized websites for better user experience. In 2020, they were promoted to Deputy Manager and successfully implemented digital initiatives that increased website visits and improved campaign click-through rates.

In 2020, Prateek joined International Tractors Limited as a Deputy Manager, where they executed a successful marketing campaign, generated leads, and improved landing page conversion rates through A/B testing.

From 2021 to 2022, they worked at HeidelbergCement India as a Deputy Manager, leading the strategy and launch of a redesigned brand website and implementing a successful influencer marketing campaign.

Currently, in 2023, they are working as a Growth Marketing Specialist at illumin (AcuityAds Inc.).

Prateek Mishra began their education at Three dots Sr. Sec school from 1996 to 2008, where they completed their 10th grade with a focus on PCM (Physics, Chemistry, Mathematics). Prateek then pursued a Diploma in Engineering with a specialization in Heating, Ventilation, Air Conditioning, and Refrigeration Engineering Technology/Technician at Aligarh Muslim University from 2008 to 2011. Prateek further expanded their academic achievements by earning a Bachelor of Engineering (BE) degree in the Department of Mechanical Engineering from Aligarh Muslim University between 2011 and 2015.

In addition to their formal education, Prateek has also received various certifications to enhance their skills and knowledge. Prateek completed the Content Marketing and SEO Fundamentals Exam as well as the Semrush SEO Toolkit Exam, both offered by Semrush, in November 2021. In September 2022, they obtained certifications in Advanced Google Ads, Advanced Lead Generation, and Learning Local SEO from LinkedIn. Prateek also completed a TikTok Course 101 offered by TikTok in November 2022. These certifications showcase Prateek's commitment to continuous learning and staying up-to-date with the latest industry trends and technologies.

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