Illuminera
Si Wu is a senior manager at Illuminera and a research analyst at 英敏特. Previously, they worked as a customer manager at KWP Consumer Index and a strategist at Publicis Media. Si Wu also gained experience as a legal assistant intern at Cargill and as a verbal consultant intern at Interbrand. Their educational background includes a Master of Arts in Linguistics and a Bachelor's degree in Electrical and Electronics Engineering from the University of Shanghai for Science and Technology.
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Illuminera
Founded in 2007 as an insight-driven marketing consulting firm, Illuminera has evolved into a premier data-empowered marketing consulting and solutions group with global presence. Illuminera’s unique strength lies in the deep belief that data of all dimensions, if analyzed properly, can lead to revealing insight which in turn illuminates powerful business strategies and ensure highly effective executions. From developing growth roadmaps to positioning mega brands, from innovating new products and business models to elevating marketing ROI with data empowerment, from telling powerful creative stories to using algorithms to guide media placement, time and again our unique philosophies and methodologies deliver substantial business impact. Today Illuminera has expanded into a collection of boutiques each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win. Combined together, our boutiques provide integrated end-to-end marketing solutions and lead the data-empowered marketing revolution. OUR OFFICES Headquartered in Shanghai, we have offices also in Chengdu, Melbourne, Sydney and Singapore。 WEBSITE www.illuminera.com WECHAT 意略明ILLUMINERA