Sid Mistry

Sid Mistry has a strong background in demand generation and marketing, with extensive experience in leadership roles. Sid began their career at Adobe, where they worked as a Field Marketing and Programs Manager. At Adobe, Sid managed global marketing campaigns and programs to increase revenue and awareness. Sid then moved on to IASTA, a Selectica Company, where they served as a Demand Generation Manager, driving all aspects of demand generation and acting as a liaison between marketing and sales.

Sid then joined Crowd Science as a Senior Manager of Demand Generation, responsible for sales development and marketing programs. Sid later worked at Fliptop as a Director of Marketing, leading the creation and implementation of demand generation programs and managing brand awareness and sales enablement.

Sid's next role was at ThousandEyes (acquired by Cisco), where they served as the Director of Marketing. Sid played a key role in building out the demand generation marketing engine and hiring a team to build revenue-ready pipeline. Sid also managed various demand generation programs for all stages of the marketing funnel.

After ThousandEyes, Sid joined Entelo as the Head of Demand Marketing before moving on to Appen, where they served as the Vice President of Marketing. At Appen, Sid managed global marketing and sales development to build pipeline and increase brand awareness. Sid also played a crucial role in bringing products to market and strengthening Appen's position as a leading AI training data provider.

Sid then worked at Instrumental Inc. as the VP of Marketing, defining and executing the marketing strategy and focusing on pipeline creation through demand generation. Sid later joined Weights & Biases as the Demand Generation and Enterprise Marketing Lead - Consultant.

Currently, Sid holds the position of VP - Demand Marketing at Illumio, where they are responsible for demand generation. Throughout their career, Sid has consistently demonstrated their expertise in demand generation, marketing strategy, pipeline creation, and brand awareness.

Sid Mistry earned an MBA in Marketing from SJSU in 2002-2003. Prior to that, Sid attended the University of California, Santa Cruz, where they pursued a BA in Business Management and Economics.