illycaffè
Eleonora Bianchi has extensive experience in marketing and executive support within the consumer electronics and digital sectors. Currently serving as the Chief Digital & Experience Officer's executive assistant at illycaffè since January 2020, Bianchi previously held the role of Marketing Consultant, focusing on POS materials, key visuals, and copywriting in the consumer electronics industry. Prior to this, a significant tenure at TCL Communication involved product marketing for tablets and wearables, contributing to the company's global standing as a leading smartphone and tablet manufacturer. Bianchi’s career also includes roles as a Marketing Assistant at Distrel Spa, supporting trade marketing activities, as well as positions in public relations and executive assistance at Rottapharm | Madaus Portugal and Alcatel-Lucent Enterprise. Bianchi holds a degree in PR, Consumer Behavior, and Advertising Strategies from IULM University.
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