Miriam Salih

Miriam Salih is an experienced marketing professional currently serving as Trade Marketing Specialist at illycaffè since October 2018, where responsibilities include the development and execution of multi-year marketing plans across various channels. Previously, Miriam held the position of Sales Coordinator B2B at illycaffè, focusing on the implementation of B2B CRM systems in the HoReCa sector across France and Belgium, coordinating sales teams, overseeing lead generation campaigns, and facilitating communication between the FRABELUX subsidiary and headquarters. Prior experience includes a marketing internship at SOLOVIERE, where Miriam managed e-commerce platforms and digital communication strategies, and a position as Assistante commerciale at Première Vision, with a focus on organizing international exhibitor events and enhancing client relations.