Silvia Zecchi

Silvia Zecchi is a seasoned professional in product management and brand strategy, currently serving as a Global Product Manager at illycaffè since September 2023. Previously, Silvia held the position of Product Manager at AIA S.p.A. from February 2020 and worked as a Junior Brand Manager at Bauli Group, focusing on the FMCG sector specifically in bakery products. Silvia's earlier experience includes an Assistant Senior International Brand Manager role at Bauli, where responsibilities included market analysis and digital management across European markets. Silvia began her career as a Sales and Marketing Assistant at Hollister Co. A Master's degree in Marketing and Corporate Communication from Università degli Studi di Verona, along with a Bachelor's degree in Economics and Business Management from Università degli Studi di Firenze, complements a solid educational background. Additional international exposure was gained through an Erasmus project at Nottingham Trent University.