Toni Van Ert

Toni Van Ert has a diverse work experience spanning several industries. Toni currently holds the position of Vice President of Business Development at Imaginary Landscape LLC, a role they have held since April 2023. Prior to that, they founded and operated White Bloom Studio, a sales and marketing business that focused on integrity, professionalism, and market research to build an 80% referral-based clientele.

Toni also worked as a Senior Vice President at 30Second Mobile, where they were part of the original start-up team. Their role involved sales and marketing for the mobile media company, with a specific focus on the launch of 30Second Mom, a platform that delivers female-focused content through mobile devices.

Before their time at 30Second Mobile, Toni served as a Vice President of Sales at StartSampling, Inc., a web-based sampling and research company. During their tenure, they secured and managed enterprise clients, focusing on digital marketing, web analytics, program optimization, and social media. Toni played a pivotal role in securing Procter & Gamble as a key client and growing a brand portfolio that generated over 50% of the company's revenue.

Prior to their work at StartSampling, Toni worked at AT&T as a Marketing Director, overseeing national sponsorship programs to promote the company and secure new business. Toni developed strategic marketing programs and events centered around bundling and selling multiple AT&T products. Toni also managed sponsorship properties such as Disney World, The Olympics, and the NCAA.

Toni's early career included a role as a Marketing Sponsorship Manager at Discover Financial Services, where they were responsible for managing sponsorship programs.

Overall, Toni Van Ert has a strong background in sales, marketing, and business development, with a track record of building successful businesses, securing key clients, and implementing effective marketing strategies.

Toni Van Ert completed their Bachelor of Science degree in Public Relations, Advertising, and Applied Communication at Michigan State University from 1988 to 1992. Toni pursued further education and earned a Master of Business Administration (MBA) in Marketing & Entrepreneurship from DePaul University between 1998 and 2002.