Imaginuity
Andrew Traeger is a Media Planner at Imaginuity, managing advertising and growth plans for multiple markets. Previously, Andrew worked as a Venture Capital Associate at Tech Wildcatters, sourcing startups for investment and creating pitch decks. Andrew also has experience in Store Operations Management at H-E-B, implementing strategies to reduce lost sales. Additionally, Andrew founded, performed, and managed Night Beats, a musical group. Andrew holds an MBA in Strategy & Entrepreneurship and Marketing from SMU Cox School of Business.
Imaginuity
Imaginuity delivers transformative results to clients by effectively managing the complexity of today’s marketing ecosystem to drive the most efficient customer conversions.The best ways for most companies and brands to market themselves have significantly changed. A profusion of new tools, platforms, and digital technologies are now enabling amore insightful, holistic approach to marketing planning, better customer understanding, and improved ways to convert new customers more efficiently.Instead of making things easier, this transformation has made marketing much more complex. The proliferation of technology has created more ways to reach and engage with customers. To manage today’s marketing complexity, Imaginuity helps forward-thinking organizations find ways to insightfully connect the dots between multiple customer touchpoints throughout the path to purchase.Our simplified approach delivers the right message to the right customer at the right time on the right channel, all the way down to their device of choice. The results? Better outcomes, more satisfied customers, and improved marketing operations.