Imaginuity
Gary B. has a diverse work experience spanning over several decades. Gary began their career as an Account Director at Nielsen in 1980 and later worked as a Client Services Director at Ogilvy & Mather until 1997. From 1997 to 1999, they served as a Vice President at Inventure Group, developing campaigns for technology B2B clients. Gary then joined Targetbase as a Vice President, where they managed CRM models for internet-based organizations until 2001. In the same year, they became a Group Account Director at DDB, responsible for developing relationships between the agency and its digital extension, Tribal DDB. From 2003 to 2008, they worked as a Group Account Director at Tracy Locke, managing a diverse range of accounts. Gary then joined Havas as the Vice President, Digital at EuroRSCG (which was sold to Havas) until 2010. Gary then moved on to serve as the National Sales and Marketing Director at Stealth Monitoring, Inc. from 2011 to 2015. Following this, they became the Director of Marketing at ASI | Signage Innovations until 2017. Currently, Gary holds the role of Vice President-Strategic Accounts at Imaginuity since 2017, where they create and executes digital strategies for key clients and manages a team of strategists and account managers.
Gary B. obtained their Bachelor of Science degree in Marketing Communications from the University of the Witwatersrand in 1979. No other education history is provided.
Imaginuity
Imaginuity delivers transformative results to clients by effectively managing the complexity of today’s marketing ecosystem to drive the most efficient customer conversions.The best ways for most companies and brands to market themselves have significantly changed. A profusion of new tools, platforms, and digital technologies are now enabling amore insightful, holistic approach to marketing planning, better customer understanding, and improved ways to convert new customers more efficiently.Instead of making things easier, this transformation has made marketing much more complex. The proliferation of technology has created more ways to reach and engage with customers. To manage today’s marketing complexity, Imaginuity helps forward-thinking organizations find ways to insightfully connect the dots between multiple customer touchpoints throughout the path to purchase.Our simplified approach delivers the right message to the right customer at the right time on the right channel, all the way down to their device of choice. The results? Better outcomes, more satisfied customers, and improved marketing operations.