Imaginuity
Huston Smith has a diverse range of work experience in the digital marketing industry. Huston started their career as an Analyst and Coordinator Intern at Apartment Realty Advisors in 2012. In 2013, they interned as an Account Executive Intern at Canonball Creative, Inc. In 2014, they joined Simpli.fi as an Account Manager, where they proactively managed client relationships and executed campaigns to achieve stated goals. In 2016, they became a Digital Marketing Manager at Wpromote, where they led strategy calls and optimized campaigns using platforms like Google AdWords and Facebook Ad Manager. In 2017, they joined Calise Partners as a Programmatic Media Manager and later became a Digital Media Supervisor. Huston continued their role as a Digital Media Supervisor when they transitioned to Imaginuity in 2018. At Imaginuity, they also took on the role of a Buying Consultant - Programmatic Media. Overall, Huston Smith has gained extensive experience in programmatic media, digital media supervision, and digital marketing strategy throughout their career.
Huston Smith attended Bonham High School from 2006 to 2010. Huston then enrolled at Southern Methodist University, where they pursued a Bachelor of Arts degree from 2010 to 2014. During their time at Southern Methodist University, Huston studied Advertising and Psychology, with a minor in Psychology. Additionally, Huston has obtained certifications in Google Adwords and Google Analytics Individual Qualification, though the specific dates of obtaining these certifications are not provided.
Imaginuity
Imaginuity delivers transformative results to clients by effectively managing the complexity of today’s marketing ecosystem to drive the most efficient customer conversions.The best ways for most companies and brands to market themselves have significantly changed. A profusion of new tools, platforms, and digital technologies are now enabling amore insightful, holistic approach to marketing planning, better customer understanding, and improved ways to convert new customers more efficiently.Instead of making things easier, this transformation has made marketing much more complex. The proliferation of technology has created more ways to reach and engage with customers. To manage today’s marketing complexity, Imaginuity helps forward-thinking organizations find ways to insightfully connect the dots between multiple customer touchpoints throughout the path to purchase.Our simplified approach delivers the right message to the right customer at the right time on the right channel, all the way down to their device of choice. The results? Better outcomes, more satisfied customers, and improved marketing operations.