Imaginuity
Samantha McCulley is an experienced professional in marketing and management, currently serving as the Manager of Platform Services for Pylot at Imaginuity since September 2019, overseeing the Product, Customer Success, and Customer Support teams. Previously, Samantha held roles as a Brand Manager at The Richards Group and an Account Executive and later Account Manager and Account Coordinator at Imaginuity. Furthermore, Samantha contributed to the marketing communications team as a Board Member for Ad 2 Dallas from August 2020 to July 2022. Samantha holds a Bachelor of Business Administration in Marketing from The University of Texas at Arlington and a high school diploma from Waxahachie Global High.
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Imaginuity
Imaginuity delivers transformative results to clients by effectively managing the complexity of today’s marketing ecosystem to drive the most efficient customer conversions.The best ways for most companies and brands to market themselves have significantly changed. A profusion of new tools, platforms, and digital technologies are now enabling amore insightful, holistic approach to marketing planning, better customer understanding, and improved ways to convert new customers more efficiently.Instead of making things easier, this transformation has made marketing much more complex. The proliferation of technology has created more ways to reach and engage with customers. To manage today’s marketing complexity, Imaginuity helps forward-thinking organizations find ways to insightfully connect the dots between multiple customer touchpoints throughout the path to purchase.Our simplified approach delivers the right message to the right customer at the right time on the right channel, all the way down to their device of choice. The results? Better outcomes, more satisfied customers, and improved marketing operations.