Liam Taylor

Liam Taylor is an experienced digital marketing professional currently serving as Manager of Digital Marketing & Marketing Automation at IMD Business School since August 2017, where Liam leads a skilled team focused on marketing technology and CRM solutions. Notable expertise includes proficiency in tools such as Salesforce, Marketo, and Google Analytics, as well as a strong track record in delivering innovative customer experiences and driving marketing excellence. Prior roles include Digital Marketing Manager at Sommet Education, where Liam successfully increased lead volume and reduced costs, and Lead Consultant for CRYO Holdings, driving digital strategy and automation. With a background that includes significant leadership positions at Firefly and SMRS, Liam has established a solid foundation in managing high-budget marketing initiatives. Currently pursuing an MBA at Warwick Business School, Liam holds a Bachelor’s degree in Advertising Management and Brand Management from The Manchester Metropolitan University.