Bassem Wessa, MBA, CIM, is a strategic digital marketing leader with over 13 years of experience in the healthcare and medical device sectors. Currently serving as the Performance Marketing Lead at Imdad, Bassem plans and executes tailored digital strategies for GCC markets while optimizing multi-channel campaigns. Previously, Bassem held roles at Harmony Medical Group as a Digital Marketing Manager, overseeing a team and enhancing brand visibility, and at Merck Group as a Senior Key Account Manager, achieving significant sales targets. Bassem completed a Master of Business Administration from the Arab Academy for Science, Technology and Maritime Transport and has pursued various digital marketing certifications.
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