James Heneghan

James Heneghan possesses extensive experience in business development and commercial product development within the sports and media sectors. Currently serving in a business development role at IMG ARENA since February 2020, James previously held positions at Sportradar, including Head of Sales and Business Development, where leadership of a global media sales team occurred. Earlier experience includes Commercial Director at Grabyo, where James drove business growth for a cloud-based video production start-up, and various roles at PERFORM, contributing to digital strategy and revenue generation. James's professional journey began with a focus on account management and ecommerce for football clients, complemented by a Master of Business Administration (MBA) from the University of Liverpool.