Hesham Elshafei

Hesham ElShafei is a seasoned digital marketing professional with extensive experience in performance marketing across various platforms. Currently serving as the Digital & Performance Marketing Manager at IMKAN Properties since August 2024, responsibilities include executing high-performance campaigns on multiple channels and managing a detailed Looker Studio live report for lead analysis. Prior to this, Hesham held roles at Nawy, where leadership of an 8-member team focused on integrated offline conversion tracking and campaign optimization, as well as positions at Tribe X Digital and Joviality, emphasizing social media KPIs and marketing effectiveness. Early career experience includes media buying and web development at Media Republic. Educational qualifications include dual Bachelor's degrees in Computer Science from Ohio University and Russ College of Engineering, obtained between 2012 and 2017.