Paul Zak

Paul Zak is a University Professor at Claremont Graduate University since July 1995 and serves as the Director of the Center for Neuroeconomics Studies. Paul is also the Founder of Immersion, which aims to measure immersion in experiences in real-time. Paul was the Founder of Ofactor, Inc., a neuromanagement consultancy, and ZESTxLabs, a research firm specializing in applying neuroscience to marketing. Additionally, Paul has spoken at TED Global and holds degrees from Harvard University, University of Pennsylvania, and San Diego State University.