Peter Hartzbech

CEO at iMotions

Peter Hartzbech is an accomplished entrepreneur and investor with extensive experience in technology and management. Currently serving as a member of the Executive Management Team at Smart Eye since October 2021, Peter has also founded and led iMotions A/S, a groundbreaking research software platform, as CEO since August 2004. Peter is actively involved in the startup ecosystem, having founded byFounders, a venture fund supporting tech startups across the Nordics and Baltics, and investing in multiple ventures including PentaLock, Flow Robotics A/S, roccamore, Peergrade, Discuss.io, and Tame. Additionally, Peter leads True Born Global Investments ApS, focusing on innovative startups. With a strong educational background that includes advanced studies at MIT Sloan School of Management and various degrees from prestigious institutions, Peter Hartzbech exemplifies leadership in business development and investment strategies.

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