IMPACT is a sales and marketing training company that helps growing organizations end their dependency on outsourced agencies and, instead, bring that talent in-house.

When you hire IMPACT to train your sales and marketing teams, we help you implement our They Ask, You Answer framework. This system gets leadership aligned on goals, marketing producing content that helps buyers make decisions, and sales teams moving deals through the pipeline faster.

And in today’s marketplace, if you want to win customers and future-proof your business, you need to invest in your team and take control of your success.

Marketing

IMPACT

IMPACT's headquarters in New York, NY, United States

Bob Ruffolo

Katie Coelho

Tom DiScipio

The Marketing and Content Team at IMPACT is responsible for crafting and executing effective content strategies to support the They Ask, You Answer framework, aligning marketing efforts with sales goals. This team creates engaging multimedia content, including videos, articles, and social media posts, to educate buyers and drive engagement. They work closely with clients to develop in-house marketing capabilities, optimize paid media campaigns, and ensure cohesive, impactful marketing efforts that accelerate sales pipelines and boost overall growth.

Marketing and Content Team

The Web Development & Strategy team at IMPACT focuses on designing, developing, and managing web-based solutions that align with the company's "They Ask, You Answer" framework. This team ensures that website strategy supports client training objectives, enhances user experience, and provides a scalable platform for sales and marketing content. Team members collaborate to create strategic web content, optimize site performance, and implement technologies that drive engagement and lead conversion.

Web Development & Strategy

The Leadership Team at IMPACT, comprising the VP of Operations, VP of Sales & Marketing, and the Founder & CEO, is responsible for setting strategic direction, aligning organizational goals, and overseeing the execution of the They Ask, You Answer framework. This team ensures operational excellence, fosters sales and marketing synergies, and drives company growth while maintaining the vision and mission of empowering clients to internalize their sales and marketing capabilities.

IMPACT

Org chart

Teams

Marketing and Content Team

Web Development & Strategy

Leadership Team

Offices

IMPACT

Org chart

Teams

Marketing and Content Team

Web Development & Strategy

Leadership Team

Offices

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