Syed Azeem Afzal

CEO, IMPACT BBDO, Dubai at Impact BBDO Cairo

Syed started his career in 2003 at BBDO Proximity as the only developer in the team. Within 2 years, he grew and jointly led a team of 25 technology specialists, delivering a variety of projects from large-scale enterprise content management websites to digital campaigns, microsites, and apps.

Using his development background and technical planning experience, he played a key role in shaping the agency’s client servicing, project and technical management teams and setting up project management processes. Over the years, he gained extensive experience in FMCG, banks, telcos, auto, real estate, airlines & retail.

He now has the privilege of overseeing the MENA & Pakistan region and leading interdisciplinary teams across a variety of international and local clients while leveraging his background as a creative problem solver and a strategic thinker.


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Impact BBDO Cairo

IMPACT BBDO is a leading regional communications group operating across the Middle East and North Africa region for more than 40 years. Established in the region in 1971 by Alain Khouri, IMPACT BBDO offers comprehensive and integrated communication solutions, covering the region from Algeria to Pakistan, to a wide and prestigious base of global,regional and local clients. IMPACT BBDO prides itself on contributing to BBDO's worldwide creative reputation and has consistently been highly ranked in regional competitions. The group employs more than 1,000 people delivering comprehensive communication solutions.