Erica C. is a results-driven marketing leader with over 9 years of experience in the digital space, specializing in brand partnerships, influencer strategy, and the creator economy. Currently, they serve as a Senior Channel Partner Manager at impact.com and were previously part of the founding team for LTK's Creator Growth department. Erica has a strong track record in driving ROI through creative collaboration and data-backed strategy. They hold a Bachelor of Science degree in Retailing and Consumer Sciences from the University of Arizona, along with an international business study abroad experience at John Cabot University.
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