Wade Crang

Wade is a co-founder of Impact and VP Strategic Operations. In this role, he makes certain every client gets the data and information they want, how they want it, and when they want it — so timely and well informed marketing decisions can be made.

Prior to co-founding Impact he was part of the founding team at LeadPoint, where his BI architecture boosted revenue per lead and ROI on new product initiatives. At Savings.com his BI architecture enabled the fast growing company to become fully data-driven, optimizing revenue-per-visitor and media spend. Wade also served Commission Junction as VP Business Intelligence & Product. He installed operational processes and tools that enabled CJ to cost effectively scale and support a global customer base. Wade holds a bachelor of science in applied mathematics from California Polytechnic University, San Luis Obispo.