Whitney Donaldson

Whitney Donaldson serves as the Global Director of Demand Generation at impact.com since April 2020, leading a team in the execution of complex, multi-channel demand generation strategies. Previously, at PowerSchool Group LLC from April 2018 to April 2020, Whitney worked as a Marketing Manager focusing on demand generation following the acquisition of Schoology. Prior experience includes roles at Apica Systems as US Marketing Manager, where Whitney developed digital campaigns and organized industry conferences; PerfectMind as Marketing and Events Coordinator, overseeing email marketing and social media strategies; and DigiBC as Marketing Coordinator & Membership Services, achieving a two-fold membership increase. Additional roles include Returning Deputy Officer at Elections Canada and Aquatic Games Leader at the District of West Vancouver. Whitney holds a Bachelor's Degree in English Literature and Business from the University of Victoria and has completed specialized marketing training at Reforge.