About Impact Theory
Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.
Job Summary
Reporting to the Director of Social Media, you as the Social Media Community Manager for Lisa Bilyeu and Women of Impact, will be responsible for cultivating and nurturing our online communities across multiple social media platforms. We are looking for a talented and innovative individual to step into the role explicitly focusing on managing the social channels of Lisa Bilyeu and Women of Impact.
Your expertise in social media best practices, content publishing, community moderation, copywriting, and data analysis will be crucial in this role. You will be an extension of Lisa’s brand on her respective social media channels, ensuring that all interactions align with the brand persona, guidelines, and voice.
Please note this role is on-site at our West Hollywood, CA office, Monday through Friday (5 days a week).
Your Responsibilities
- Writing Captions: Generate highly-engaging, captivating captions that resonate with the specific target audience and brand identity for each social media account. Adapt writing style, tone, and content to align with the platform’s best practices, ensuring that captions effectively communicate the brand’s message.
- Content Publishing: Schedule daily social media posts across Instagram, YouTube (Community and Shorts), Twitter, TikTok, LinkedIn and Facebook forWomen of Impact and Lisa Bilyeu.
- Community Engagement and Moderation: Foster a positive and engaged online community by responding to comments, facilitating discussions, as well as sourcing relevant content that align with brand guidelines + unique brand persona.
- Must have strong writing skills, impeccable spelling and grammar, as well the adept ability to craft copy with Lisa’s distinct tone of voice.
- Must be able to like and reply to comments with a distinct brand tone & persona depending on the account unique to Lisa.
- Must be available on weekends to publish content and moderate across social channels.
- Identify @ and/or mentions of Lisa on external social media accounts; ensure they are crediting appropriately and engage with these posts.
- Social Media Calendar: Maintain and manage multiple social media editorial calendars to ensure consistent and timely content delivery.
- Must be able to pivot posting cadence based on performance, etc.
- Timing is critical for social media - must be able to identify and publish content during times with the most reach across each social media channel
- Data Analysis: Monitor audience sentiment and engagement, interpret social media KPIs (e.g. engagement rate, reach, saves, @ mentions across social media), and provide high-level daily reports on sentiment, robust monthly social media reports for performance analysis as well as actionable insights across social channels, as well as ad hoc reports as requested.
- Tool Proficiency: Utilize social media SAAS platforms like Iconosquare, Hootsuite, Khoros, SproutSocial, etc., for efficient content scheduling and management. Use project management tools like Monday or Asana to streamline tasks and social media editorial calendars.