Ben Olson is a Senior Director of Strategy at Impact XM, leveraging over 25 years of expertise in experiential marketing to create impactful brand experiences. Known for an “experience-first” approach, Ben has previously held senior leadership positions, including VP of Experiential Engagement at GES and VP of Marketing at mg, where they led innovative teams to connect audiences with brands through engaging experiences. Ben's early career at Momentum Worldwide established a strong foundation in event marketing, contributing to successful activations for global brands. With a diverse background in both agency and client-side roles, Ben continues to inspire audience engagement through strategic insights and creative solutions. Ben is currently pursuing their education at Carroll University.
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