Karoline Lotz Jonassen

Karoline Lotz Jonassen is an accomplished professional with extensive experience in digital commerce and business optimization. As an Advisory Board Member at Koral since June 2023, Karoline contributes valuable insights. In the role of Future Commerce Lead at IMPACT Commerce since November 2019, responsibilities include creating innovative digital experiences and developing strategies in digital and omnichannel commerce, circularity, generative AI, and in-store experiences. Previous positions at IMPACT include E-Business Consultant and E-Business Assistant, where significant contributions were made to market growth and omnichannel analysis. As Growth Manager and Jr. Growth Manager at Plecto, Karoline was instrumental in developing lead generation strategies, while early experiences at TourCompass, Impact, and GUESS?, Inc. provided a robust foundation in product management, marketing, and retail operations. Karoline holds an AP degree in Marketing Economics from Erhvervsakademi Aarhus and has completed additional programs in debate and criticism.