Basmah is a Partner & Head of Asset Management at IMPACT46. She is an experienced Investment professional, with a background in technology and start-ups investment in the MENA region, coming from a diverse background as an operator of start-up projects and a financial advisor for diverse sectors including e-commerce, and FMCG.
Current role
Senior PPC Specialist at FXSwede
General Manager at 444 Media Inc
President, The McDonald’s Division at The Coca-Cola Company
Founder & CDO at CoreWeave
President, Global Category - Nutrition, Juice, Dairy & Plant at The Coca-Cola Company
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