Allen Wix

VP Brand Strategy at Imperial Dade

Allen Wix has extensive work experience in various roles and industries. Starting in 1991, they served as a Personnelman in the US Navy, providing support to retiring naval officers. Following this, they worked as a Teller/Loan Assistant at Valley Federal Savings Bank, where they handled customer transactions and prepared financial statements. Allen then worked as a Manager Trainee at Blazer Financial Services, where they solicited borrowers and collected delinquent accounts. In 1997, they became a Branch Manager at Colonial Bank.

In 1999, Allen joined AFFLINK as a Marketing Intern, where they assisted in implementing a consultative services program and developed market share penetration models. Allen subsequently served as a Strategic Marketing Manager and later as a Senior Member Brands Manager, responsible for brand management, marketing, sales training, supplier relations, and strategic planning.

In 2014, Allen founded Ductwork Marketing, a company they led for two years before transitioning to EBP Supply Solutions. At EBP, they held the roles of Senior Category Manager and Vice President of Marketing, overseeing the development and execution of a strategic marketing plan to increase brand awareness and drive lead generation.

Most recently, in 2022, Allen joined Imperial Dade as the Vice President of Brand Strategy.

Allen Wix completed their Bachelor of Science degree in Finance from the University of North Alabama, from 1989 to 1996. Allen later pursued a Master's in Business Administration (M.B.A.) with a focus on Business Strategy from the University of Alabama, Manderson Graduate School of Business, from 1999 to 2000.

Links

Previous companies

The United States Navy logo
Colonial Bank logo
EBP Supply Solutions logo

Timeline

  • VP Brand Strategy

    March, 2022 - present

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