Natalie Yeadon

Natalie Yeadon is the Co-Founder and CEO at Impetus Digital. Natalie has a long history of working in the pharmaceutical industry dating back to 1999. Natalie has worked as an HIV Clinical Specialist, Senior Product Manager, and Group Product Manager. In their most recent position, they were the Oncology/Infection Marketing Director at AstraZeneca. In this role, they were responsible for leading oncology marketing team for inline brands, emerging and novel compound development, new product launches and assessment of business development opportunities. Natalie successfully launched IRESSA for EGFRm+ NSCLC and FluMist, the first no needle intransal flu vaccine. In their current role as Co-Founder and CEO at Impetus Digital, they are responsible for all aspects of the company's operations.

Some direct reports include Cecilia Petrus - Communications Director, Alyssia Grant - Director of Operations, and Marko Oczak - Director Global Business Development.