Nizar Bawazier

The journey of Mr. Nizar Bawazier’s furniture business began in 2003 with a large 8x12 meter furniture store in Temanggung, Central Java. It was the first trial run of his entrepreneurial endeavors, as he came from a family of traditional furniture traders with a small-scale family business. Determined to grow the business, Mr. Nizar Bawazier started producing sofas and selling them to furniture stores in Central Java and the Special Region of Yogyakarta. His ambition led him to participate in various furniture exhibitions held in the major malls of that time. Over time, Mr. Nizar Bawazier’s furniture products received positive responses from the public, leading to their growth. The longer Mr. Nizar Bawazier delved into the furniture business, the more he understood the market’s need for stylish and functional furniture at affordable prices. Therefore, in 2011, Mr. Nizar Bawazier decided to establish PT Importa Jaya Abadi with the brand name Importa Furniture. Importa Furniture was founded to meet the public’s demand for stylish and functional furniture while still considering affordable pricing. Recognizing Indonesia’s vast market potential and leveraging the network of partner stores pioneered by Mr. Nizar Bawazier, Importa Furniture continued to grow with a partnership sales strategy through modern stores and also contributed to the growth of micro, small, and medium enterprise (UMKM) furniture stores in all cities and districts across Indonesia.