Beatriz Canchola Orozco

Beatriz Canchola Orozco has a solid work experience, spanning over a decade, in various roles and companies. Their most recent position was as a Data Analyst at Improving, starting in January 2023. Prior to that, they worked at Zigatta as a Senior SEM & Data Analytics Specialist from May 2021 to December 2022. Before Zigatta, Beatriz was a Search Engine Marketing Specialist at ADWEB Solutions from January 2018 to May 2021. Beatriz also worked as an Ejecutiva de Medios at Thera Media from April 2017 to January 2018, and as a SEM Specialist Jr. at Grupo Alazraki KP from January 2017 to April 2017. Beatriz had a previous tenure at ADWEB Solutions from June 2015 to January 2017, where they held the position of Asesor en marketing digital / Team leader. Their earliest work experience was as an Asistente del departamento de investigación at LAMARCALAB™, which they held from an unknown start date to 2014.

Beatriz Canchola Orozco completed their Bachelor's degree in Marketing (Licenciatura) from Universidad de Guadalajara, from 2009 to 2013. In 2015, they attended a workshop on e-Marketing, Social Media, and Strategic Communication at Tecnológico de Monterrey.

Additionally, they have obtained various certifications throughout their career. Beatriz holds certifications from the Google Digital Academy (Skillshop) in areas such as traditional sales enhancement, Google Ads measurement, advertising on Google Ads, advertising in Google Ads apps, Google Analytics, shopping ads, video ads, and display advertising. Beatriz received these certifications between the years 2021 and 2022.

Beatriz also achieved a Google Analytics Individual Qualification and a Google Data Analytics Certificate from the Coursera platform in 2021 and 2022, respectively. Beatriz holds a certification in Brand Building in e-Commerce from Mercado Libre, obtained in 2020. Additionally, Beatriz obtained certifications in Inbound Marketing from HubSpot Academy in 2020 and Email Marketing in 2020.

To further enhance their skills, Beatriz obtained the Microsoft Data Analyst Associate certification from Microsoft in 2021. Beatriz also holds a Product Ads certification from Mercado Libre, received in 2021.

Overall, Beatriz has a strong educational background, with a focus on marketing and a range of additional certifications acquired from reputable institutions.