In Marketing We Trust
Frederic Chanut serves as the Chief Innovation Officer at In Marketing We Trust since July 2013, focusing on identifying new income streams and managing the early-stage development of new business units. Previously held the position of Managing Director, motivated by a desire to create a more ethical and effective agency. Frederic has also worked as a Digital Marketing and Machine Learning Consultant for Expedia Group and held interim roles at eBay and as a Growth Marketing Consultant at Salesforce. Prior experience includes a Propaganda Minister role at The Adventourists, managing SEO at Orbitz Worldwide, and various marketing and SEO positions at multiple companies. Frederic's educational background features advanced degrees in International Business and Marketing from institutions including Macquarie University and Fudan University, among others, along with a Digital Marketing Certificate from ADMA IQ.
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In Marketing We Trust
Travel is a global business - and so are we. Our passionate, global team of digital nomads are planted in strategic locations around the world. We are the online marketing optimisation agency of choice for travel brands because we know travel. We’ve worked with many highly successful travel clients like Expedia, Club Med, Columbus Direct andeBay. We bring industry insight and knowledge to grow your travel brand by optimising performance across every online channel. We integrate conversion rate optimisation, search engine optimisation, data science and analytics to generate industry insights and boost profit. We focus on return not vanity metrics. The current agency model is broken and we are determined to be a better alternative. We built this agency because we were once clients ourselves but struggled to find the right people for the job. We’ve fixed that problem for you by searching the globe to find the best team of industry and channel experts to deliver real results to your bottom line.