in-Store Media
Alexander L. currently serves as General Manager at in-Store Media since February 2023 and is a part-time lecturer in Brand Management at Ateneo de Manila University since June 2005. Alexander L. has a diverse background in the food and consumer goods industries, having held roles such as Affiliate Consultant at Acumen Strategy Consultants and Head of Innovation and General Manager at Century Pacific Food, Inc. prior to that. Notable experience includes serving as Assistant Vice President and Regional Business Unit Head for Jollibee Group of Companies from 2010 to 2020, where responsibilities involved leading operational systems and enhancing customer experience. Alexander L. began a career in brand management with Mead Johnson Nutrition and Procter & Gamble, holding roles that focused on brand strategy, product development, and market activation. Alexander L. holds a Bachelor of Science in Management Engineering with a Minor in Marketing from Ateneo de Manila University.
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in-Store Media
We are a Shopper Marketing Company who manages advertising campaigns at the point of sale to reach the consumers during their purchasing process. Thanks to our continuous research on the shopper’s behaviour, in-Store Media is able to offer the best communication solutions to the brands based on the “Right Place, Right Time” concept. Over 20 years of experience, we have been providing to the communication between shopper, brand and retailer added-value solutions and know-how. _________________________________________________________________________ Somos una compañía de Shopper Marketing que gestiona la comunicación con el consumidor en los momentos clave del proceso de compra. Mediante una continua investigación del comportamiento del shopper, en in-Store Media somos capaces de ofrecer a las marcas las mejores soluciones de comunicación en el “Right Place, Right Time”. Son más de 20 años aportando valor y experiencia a la comunicación entre marcas, retailers y shoppers.