in-Store Media
Fernando de Vicente has extensive work experience in various leadership roles. Fernando served as the Group CEO of in-Store Media starting in 2023. Prior to that, they were the Senior Vice President at Xcite by Alghanim Electronics from 2017 to 2023. From 2015 to 2017, they were the Group CEO and a Non Executive Director at ThinkSmart Limited, a financial technology company. Fernando also held positions as a Non Executive Director at Levantina y Asociados de Minerales, S.A from 2012 to 2015, and as the Executive Chairman of Grupo Bodybell, the leading retailer of fragrance and cosmetics in Spain, from 2010 to 2014. Additionally, they worked at Dixons Retail in various roles, including Group International Managing Director, Vice Chairman & Managing Director South East Europe, and Managing Director - Consejero Delegado PC CITY SPAIN.
Fernando de Vicente completed their economics degree at the Universidad Complutense de Madrid from 1987 to 1992. Fernando then pursued further education at the IESE Business School from 1996 to 1997, specializing in economics with an MBA.
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in-Store Media
We are a Shopper Marketing Company who manages advertising campaigns at the point of sale to reach the consumers during their purchasing process. Thanks to our continuous research on the shopper’s behaviour, in-Store Media is able to offer the best communication solutions to the brands based on the “Right Place, Right Time” concept. Over 20 years of experience, we have been providing to the communication between shopper, brand and retailer added-value solutions and know-how. _________________________________________________________________________ Somos una compañía de Shopper Marketing que gestiona la comunicación con el consumidor en los momentos clave del proceso de compra. Mediante una continua investigación del comportamiento del shopper, en in-Store Media somos capaces de ofrecer a las marcas las mejores soluciones de comunicación en el “Right Place, Right Time”. Son más de 20 años aportando valor y experiencia a la comunicación entre marcas, retailers y shoppers.