Samuel Catterson

Samuel Catterson currently serves as the Manager of Dealer Success at In The Car (ITC) since May 2025. Prior to this role, Samuel worked as the Dealer Performance Manager for Strategic Accounts at TrueCar, Inc. from February 2023 to June 2025 and as a Senior Business Process Consultant at CDK Global from December 2021 to September 2022. Samuel began their career at DealerSocket, where the role of Strategic Growth Manager involved assisting dealerships with inventory management and customer retention from April 2013 to July 2020. Additionally, positions such as SR. Customer Success Manager and Strategic Service Consultant involved working with major automotive groups and optimizing dealership processes. Samuel earned a Bachelor of Science in Business Administration, Management and Operations from Brigham Young University - Idaho between 2010 and 2013.