in4mation insights
Mark Garratt is a seasoned professional with extensive experience in forecasting and market intelligence. As the Partner and Co-Founder of in4mation insights since November 2006, Mark has leveraged prior roles including Director of Forecasting for Oral Care GBU at both P&G and The Gillette Company. Mark's career also includes significant contributions as Director of Market & Business Intelligence Services at SABMiller Brewing and VP of Statistical Services at Conway/Milliken & Associates. With a foundational education from the University of Illinois Urbana-Champaign, Mark has developed a robust expertise in statistical services, beginning with a role as Statistical Services Manager at Custom Research Inc.
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in4mation insights
in4mation insights, located in Needham, MA, was founded in 2006 by Mark Garratt and Steve Cohen. Their vision is to evolve the field of analytics and marketing research beyond the standard methods by providing the marketplace with highly innovative solutions and predictive tools. Throughout their careers, Mark and Steve have pioneered a number ofmethods in use today, including Choice-Based Conjoint, Latent Class CBCA, Computerized Designs for Choice Tasks, and Maximum Difference Scaling. We continue to develop new tools and techniques by combining real-world, practical experience with the best academic minds.