Tian Zhu

Tian Zhu is a Senior Marketing Science Analyst at in4mation insights since May 2023, specializing in media marketing consulting through Marketing Mix Modeling (MMM) to enhance advertising strategies for clients. Previous experience includes a role as a Senior Business Analyst at Wayfair, where Tian Zhu optimized email campaigns and led platform migrations. As a Senior Data Analyst at in4mation insights, Tian Zhu utilized R and Tableau for in-depth data analysis across marketing datasets. Early career experience includes internships in business analysis and data analytics at several firms, contributing to marketing performance analysis, dashboard creation, and client insights generation. Tian Zhu holds a Master of Arts in International Economics and Finance from Brandeis International Business School and a Bachelor's degree in Statistics/Managerial Economics from the University of California, Davis.