Allyson Higgins-Halfpenny

Allyson Higgins-Halfpenny has a diverse work experience in the field of production, operations, and project management. Allyson is currently the Managing Director at INCA Productions, where they oversee all aspects of the company's operations. Prior to that, they worked as the VP of Production & Operations at INCA Productions. Allyson is also a Graduate Student in Psychology at the Colin Powell School for Civic and Global Leadership. In 2004, Allyson founded their own consulting firm, Higgins Halfpenny LLC, where they serve as the Executive Producer and Owner. Allyson has extensive experience in managing virtual and in-person experiential marketing projects for top agencies, with a range of budgets and guest profiles. Allyson has also held positions as Director of Production & Operations at Visionary, Director of Experiential Production at Giant Spoon, VP of Production at We Are BMF, and Executive Producer at BUREAU BETAK, Whippet Experiential, and MKG - Experiential Marketing. In addition to their professional work, Allyson is a Registered Yoga Teacher and runs a platform for body neutrality, inclusivity, and empowerment through yoga.

Allyson Higgins-Halfpenny (she/her/hers) holds a MA with Distinction in Events Marketing Management from London Metropolitan University, a BA (Hons) in Fashion Marketing from Regent's University London, and has studied Psychology at Missouri State University. Currently, they are enrolled in a Graduate Program at The City University of New York.