Karen Neves

Karen Neves has extensive experience in retail and marketing management, currently serving as the Retail General Manager at Incalpaca since November 2021. Previously, Karen held various positions at KUNA, including Commercial Manager, Territorial Sales Manager, and Head of Marketing, where responsibilities included commercial management, sales force leadership, and strategic marketing planning. Earlier experience includes marketing support roles at Schneider Electric and sales at Ferreyros S.A.A. Karen holds multiple degrees, including an MBA in Marketing from EAE Business School and an Industrial Engineering degree from Universidad Catolica de Santa María, along with additional certifications in luxury marketing and digital transformation from Esade and Universidad ESAN, respectively.