Sal Serna is an accomplished Associate Creative Director at Incedo Inc., with a robust background in user experience design. Experience spans significant roles at leading organizations, including UX Manager at Optum and Sr. UX Designer at UnitedHealth Group, focusing on enhancing health systems. Prior tenure at Citi included responsibilities as Lead UX/UI Designer, where Sal defined user experience standards and improved products throughout their life-cycle. Educational qualifications include a Bachelor of Fine Arts in Illustration from Parsons School of Design.
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