Ricardo Cantu

Ricardo Cantu is the Senior Marketing Director at incode and has over 20 years of experience in the marketing and business industries. Ricardo has worked with some of the world's largest companies, including Holcim, Impulsa Global, and Grupo Lala. In their most recent role at Grupo Lala, they were responsible for the P&Ls of 6 categories and 10 brands. Ricardo also led the digital transformation for brands and projects, becoming a reference in the industry. Before joining Grupo Lala, they were in charge of the Nestlé´s Dairy Business & Corporate Sponsorships. Ricardo Cantu is a highly experienced and successful marketing and business professional who has helped some of the world's largest companies achieve accelerated, sustained, and profitable growth.

Ricardo Cantu has a Master of Business Administration from EGADE Business School, a Bachelor's degree in Business Administration from Instituto Tecnológico Autónomo de México, and a Business Administration degree from Vrije Universiteit Amsterdam (VU Amsterdam). Ricardo also has a Master's in Business Administration from Instituto Tecnológico Autónomo de México.

Ricardo Cantu works with Jesse Franklin - SVP, US & Canada Business, Raquel Castañeda - People Director, and Andre Stewart - VP, EMEA. Ricardo Cantu reports to Ricardo Amper, Founder & CEO.