John O'Connor

John O'Connor is an accomplished professional with extensive experience in business development and marketing within the sports industry. As the Head of Business Development at InCrowd since February 2017, O'Connor leverages data analysis and digital technology to enhance fan engagement and sponsorship activation. Previously, O'Connor served as Account Director at intechnologyWiFi UK Ltd, where a key achievement included securing a seven-year contract with the English Football League. Additional roles include Business Development at Racing Post, Head of Marketing and Public Relations at Betfred, Business Development Director for Servecast, and Commercial Director at Sky Sports. O'Connor's early career included serving as Sports Director at Planet Football, contributing to the company's successful sale to BskyB. Education includes a degree from Newcastle University.