Geoff Penney

Geoff Penney has a diverse work experience in the field of market research and business development. Geoff started their career in 1986 as a Research Director at Opinion Research Corporation. From 1990 to 1997, they worked at NOP World (Market Measures/Cozint) as a Consultant/Associate Consultant, where they successfully expanded the company's Benefit Managers Survey concept into new strategic markets.

Geoff joined GfK in 1998 and stayed with the company until 2012, serving as the Vice President of Account Management/Sales for GfK HEALTHCARE. Geoff was responsible for managing client relationships and project execution, generating approximately $1.75 million in annual custom research revenue.

In 2005, Geoff joined MRxHealth, a market research unit within Informed Medical Communications. As the Vice President, they conducted research on physician and patient perspectives on disease management through qualitative and quantitative techniques.

In 2006, Geoff took on an entrepreneurial role as the Vice President of Business Development at Informed Medical Communications, leading the national sales and marketing efforts for MRxHealth. Geoff successfully generated $450k in first-year revenue and developed a go-to-market plan for the new market research unit.

In 2012, Geoff joined Symphony Health as the Director of Client Solutions. Geoff was responsible for enhancing market research deliverables, improving client engagement, and developing customized reporting for a $5.0 million book of business. Geoff also collaborated with the business development team to target new client opportunities.

Finally, in 2013, Geoff became the Vice President of Business Development at InCrowd, Inc, where they currently work. Additional details about their role at this company were not provided.

Geoff Penney pursued their undergraduate education at Ohio University from 1980 to 1984, earning a Bachelor of Arts (BA) degree in Sociology. Geoff then decided to further their education at The University of Toledo from 1984 to 1986, undertaking two years of post-graduate work in Sociology, specifically focusing on Research and Statistical Techniques.