Incube Metrics
Diogo Alves is a seasoned professional in trade marketing and category management, currently serving as a Partner at Incube Metrics since April 2024. Previously, Diogo spent over 15 years at Grupo 3corações, holding multiple senior positions, including Head Nacional de Trade Marketing Canal and Gerente Nacional de Trade & Shopper Marketing. Diogo's expertise encompasses trade strategy development, category growth in retail, and team leadership across extensive operations. With a strong educational background, including an MBA in Business Management and various certifications in consumer insights and shopper marketing, Diogo has demonstrated a commitment to leveraging data and strategic management in the commercial landscape.
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Incube Metrics
Somos a Incube Metrics, uma consultoria de varejo orientada aos processos das áreas de Business Intelligence, Trade Mkt e Gerenciamento de Categorias. Nosso objetivo é sermos apoio de nossos clientes e parceiros em todas as rotinas de execução estratégica com orientação a dados, participando de toda a jornada analítica, do design/estruturação de programas e campanhas para o varejo até a geração de insights e direcionamento de ações para os nossos clientes.