Catherine MacCallum

Catherine MacCallum is a media and platforms consultant at Incubeta since October 2019, specializing in Search Engine Marketing (SEM) and leading a team in executing effective paid search campaigns to drive revenue and optimize conversion rates. Prior experience includes roles such as Senior Paid Media Manager and Paid Media Manager at Page One PPC, as well as Head of Department - PPC at Titan Digital Pty Ltd, where strategic and operational management of the Paid Advertising department was a key responsibility. Catherine also held positions as Head of Paid Media at R.O.I. Digital and contributed as a Paid Media Analyst intern at an undisclosed company. Educational credentials include a BA in Psychological Counselling from the University of South Africa, obtained between 2012 and 2016, and Matric from Bekker High School.