Felipe Goncalves

Felipe Goncalves is a seasoned analytics professional currently serving as a Senior Analytics Implementation Specialist at Incubeta since June 2022, where Felipe leads a team to implement complex GA4 transformations for over 30 high-value partners. With prior experience as a Web Analytics Consultant focusing on technical implementations for various brands, Felipe has also held the position of Senior Data Analyst at Brivia, managing data architecture for a multinational Oil & Gas company and conducting audience analysis for a financial client. Previous roles include contributions at DP6 in the architecture and implementation of data collection for a multinational life insurance company. Felipe holds a Bachelor's degree in Computer Engineering from Universidade Severino Sombra and a postgraduate degree in Data Engineering from the Federal University of Rio de Janeiro.