Kelsey Lam

Kelsey Lam is a seasoned media professional with extensive experience in programmatic advertising and campaign management across multiple reputable companies. Currently serving as a Platforms & Media Consultant at Incubeta since October 2022, Kelsey leads best practices in programmatic channels and enhances campaign performance. Previous roles include Manager of the Programmatic Business Unit at GroupM, where strategic development and media analytics were a focus, and Performance Manager at Omnicom Media Group, with expertise in mobile app campaigns. Kelsey also has a background as a Display Planning and Buying Manager at Publicis Media, a Senior Display Executive at Artefact, and a Senior Interaction Specialist at Wavemaker, honing skills in planning, optimization, and client collaboration. Kelsey began the career as a Media Executive at Zenith, utilizing digital marketing tools for ad tracking and campaign reporting. Kelsey holds a Bachelor of Science (Hons) in Psychology from the University of York.