Mark Lilley

Mark Lilley is an accomplished professional with extensive experience in ecommerce and digital strategy. Currently serving as Managing Director for Incubeta in Northern Ireland and Ireland since March 2021, Lilley previously co-founded Groundswell, an ecommerce consultancy, where practical support was provided to enhance online performance for retailers and businesses. Prior to that, Lilley held the position of Head of Ecommerce at Chain Reaction Cycles, overseeing global ecommerce strategy, including website management and digital marketing initiatives. Earlier roles included Business Operations Manager and Senior Software Developer at Export Technologies, contributing to key account management and ecommerce platform development. Mark Lilley's educational background includes a Bachelor of Science in Computer Science from Queens University Belfast.