Tomás Duarte is the Co-founder and CEO of Track Group S/A, recognized as a leading expert in Net Promoter Score and Customer Experience Management across Brazil and Latin America. Under their leadership, Track.co has influenced over 200 million customers and collaborated with 1,600 brands in multiple countries. They have also co-founded the Associação Brasileira de Startups and served on various boards, including the FIEMG and Evomilk, while being a mentor in numerous entrepreneurial initiatives. Tomás holds multiple certifications from prestigious institutions, including Harvard Business School and the University of Pennsylvania, and is slated to complete a program in Transforming Customer Experiences from Harvard in 2025.
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