Erich Maas is a seasoned leader in UX content design with over 10 years of experience across various industries, including financial services, health care, and eCommerce. Currently serving as a Senior UX Content Designer at Indeed, Erich previously made significant contributions to Mercari US, driving a measurable increase in buy conversions. In addition to their industry work, Erich is dedicated to teaching digital writing at the University of Wisconsin - Milwaukee, where they have instructed students on copywriting and UX writing fundamentals since 2019. Erich holds a Bachelor's degree in English with a focus on Creative Writing from the University of Wisconsin-Stevens Point.
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