Ajoe Jacob is a Senior Data Analyst at Indegene since June 2019, specializing in master data management integration, market mix modeling, and sales strategy development. Ajoe successfully increased matching percentage by 30% through quality data management and reduced promotional costs by 8% via targeted segment optimization. Prior experience includes a role as a Data Analyst at Betaout, where Ajoe contributed to customer acquisition and engagement through multi-channel marketing campaigns, and a brief tenure as a Marketing Strategist at Ashwini Charitable Trust, focusing on marketing channel analysis and action planning. Ajoe began a career at Tata Consultancy Services as a System Engineer/Data Analyst, leading a project module. Educational qualifications include an MBA in Analytics from Narsee Monjee Institute of Management Studies and a Bachelor of Engineering in Electronics and Telecommunication Engineering from Jaywant Shikshan Prarsark Mandals Rajarshi Shahu College of Education.
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